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The Smoking Lounge

Heartbleed: Protect Yourself!

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We’ve got 5 simple steps to protect yourself from Heartbleed If you have been on the internet in the last week and not living under a rock, you have definitely heard of Heartbleed. Heartbleed is a bug in certain internet security systems that allows access to users’ passwords and sensitive…

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Help State of Syn win a Webby!

Help state of syn win a webby, state of syn, smokebomb, webby, smokebomb entertainment, digital media, digital media toronto

We are so proud to announce that State of Syn has been nominated for a Webby! The Webbys are one of the most prestigious awards in the Digital Media world and we couldn’t be more flattered. State of Syn has been nominated in the Online Film & Video: Drama: Individual…

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Facebook’s Oculus Rift Device! We’ve got it!

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They call it the “Faceboculus Rift” Smokebomb Entertainment was lucky enough to be the FIRST company in the world to receive a prototype for Facebook’s Oculus Rift device! We couldn’t believe it either so we made sure to document the occasion. Facebook’s Oculus Rift will change the world! Carrie and Dillon…

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Inhuman Condition Behind the Scenes

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VP of Digital and Creative Director of Smokebomb Entertainment, Jay Bennett, discusses what Inhuman Condition means in the broader context of digital and transmedia engagement. Come with us to the set of Inhuman Condition behind the scenes and see what makes the Inhuman Condition tick! Watch exclusive footage of the…

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Our Creative TeamCreative Team

Story first. That’s Smokebomb.

Smokebomb Entertainment is an award-winning digital media production company creating groundbreaking original transmedia projects and engaging convergent extensions for television. Combining world-class storytelling, integrated 2nd screen experiences and innovative social campaigns, Smokebomb builds compelling storyworlds for tweens and the 16-34 demographic. We are the digital arm of production and distribution company Shaftesbury.

Recent projects include the award-winning Totally Amp’d – the world’s first App series for tweens on iOS, the International Emmy-nominated Murdoch Mysteries: The Curse of the Lost Pharaohs, the buddy road trip comedy Backpackers for CW Seed and CTV and State of Syn, an innovative transmedia 3D motion comic with Jewel State (Firefly; L.A. Complex) David Hewlett (Stargate SG-1, Stargate: Atlantis).

Jay Bennett

J Bennett_Smaller

VP Digital/Creative Director

Jay Bennett is an Emmy Award® winning leader in the global digital landscape whose unique creative vision has been appearing on screens of all sizes for almost a decade.  A regular speaker on digital and transmedia entertainment Jay has created and produced numerous award-winning productions and applications. From the world’s first App series Totally Amp’d – named a ‘Killer App’ by Wired Magazine in 2012, to the Emmy nominated live-action comic hybrid Curse of the Lost Pharaohs, to the award-winning transmedia storyworld State of Syn, to the buddy road trip comedy Backpackers.

A touchstone of his work has been blending storytelling with innovative technologies and social strategies, bringing a 360° approach to mainstream audience engagement. International clients include Disney, BBC, CW, Astral, UKTV and CTV.

Jay holds a Bachelor of Arts from the University of Victoria. He has worked in India, the UK, the Netherlands andCanada and has had further media training with the National Film Board of Canada the Canadian Film and Television Producers Association and the CFC.

Steph Ouaknine

Steph Ouaknine

Associate Producer

In her role as associate producer, Steph works on the development of new materials for Smokebomb’s original slate of projects. Recent responsibilities include acting as supervising producer on State of Syn, the 3D science-fiction motion novel and its companion transmedia extensions, and coordinating the social media launch of the Digi Award-winning mobile App Totally Amp’d, as well as on convergent properties Murdoch Effect, a web extension of Murdoch Mysteries season five, and Switch, the webseries companion to season three of The Listener on CTV.

Prior to her work at Smokebomb, Ouaknine was a drama development intern at Shaw Media. By night, she produces and directs independent theatre, and has worked for such companies as Interpunch in France, New Actor’s Colony Theatre in Muskoka, Player’s in Montreal, and Alumnae in Toronto. She is a graduate of McGill University and Sheridan College.

Carrie Hayden


Social Media Manager

As Social Media Manager for Shaftesbury’s innovative digital media division Smokebomb Entertainment, Hayden is responsible for creating strategies for and managing all of Smokebomb’s social media channels, both corporate and project-based, and conceiving and producing assets for the various channels. Hayden works to build relationships with influencers on multiple social media platforms and also hosts Smoking Hot News, a digital entertainment news vlog that can be viewed on Smokebomb’s YouTube channel. In January 2014, the International Academy of Web Television Awards recognized Hayden in the category of Best Interactive and Social Media Experience for her work on the sci-fi digital series State Of Syn.

Hayden has been with Shaftesbury since 2008, most recently in the role of Community Cultivator at Smokebomb. Prior to that, she was the Sales & Marketing Coordinator for Shaftesbury, where she organized the schedules of Shaftesbury/Smokebomb executives for multiple international sales markets and assisted in the production of marketing materials for all sales properties. She studied Communication Studies at Wilfred Laurier University, and is currently working towards a certificate in Graphic Design at George Brown College. In 2013 Hayden executive produced the #52Project, where she filmed, edited and promoted one music video a week in collaboration with the Toronto singer/songwriter Soles.

Connect with Carrie on Twitter: @CarrieHayden87


Christina Jennings

Christina Jennings

Chairman & CEO, Shaftesbury Inc.

One of Canada’s most accomplished producers, Christina Jennings founded Shaftesbury in 1987 and has since built the company into a position of unique leadership and strength as a leading creator and distributor of the highest quality television and multiplatform content worldwide.

Shaftesbury is known for its innovative international partnerships as well as award-winning storytelling spanning including four seasons of one-hour drama series The Listener for CTV and Fox International Channels; and six seasons of the Victorian-era detective series Murdoch Mysteries for Citytv, UKTV, ITV Studios Global Entertainment and new Canadian broadcast partner CBC. Shaftesbury’s extensive slate of programming for kids and families includes the global hit series Life with Derek and its movie follow up, Vacation with Derek. Jennings oversees and serves as executive producer on all of Shaftesbury’s productions.

Shaftesbury’s divisions include in-house digital media group Smokebomb Entertainment, creating companion web experiences and original transmedia projects such as Totally Amp’d and State of Syn; Shaftesbury Sales Company, managing international sales and distribution; and Shaftesbury U.S., the company’s Los Angeles-based development division.


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